Got a Great Business? Spread the Word
With all the demands of running a business, it’s not uncommon for business owners to ignore a potentially lucrative tool: public relations.
Unlike advertising, where you pay for exposure, public relations means raising your profile more organically through interviews with news organizations, speaking engagements and building an online reputation.
There can be an array of benefits: Good publicity adds credibility and exposure to your business and can even lead to direct sales by helping potential customers know you exist.
There is good news: Getting the word out about your business is becoming easier, and there are a growing number of ways to do it without the help of a professional public-relations firm.
Traditional media like newspapers and television news channels are no longer the gatekeepers of “news.” The Internet offers business owners many ways to garner publicity and raise their own profile. Some strategies include adding a blog to a business’s Web site, doing search-engine marketing so that your Web site shows up near the top of a Google search, using social media sites like MySpace and Facebook, posting a video on YouTube and writing an email newsletter.
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