Millions From 3 Simple Words
Even though he broke his foot dancing at his brother’s wedding one recent weekend, life is still good for Bert Jacobs.Jacobs is the 42-year-old co-founder of Life Is Good, a popular apparel brand based in Boston that is on track to break $100 million in sales this year. This is rarefied air for Jacobs, who a dozen years ago was selling T-shirts out of a battered van on the streets of Boston with his brother John, now 39.
From a single childlike drawing of a character they named Jake and their uplifting three-word slogan, the brothers have developed a fashion brand sold in 4,500 independent retail outlets in the United States and 27 other countries.
Since 1994, they have sold nearly 20 million Life is good T-shirts and now have a product line with more than 900 items, from hats to dog beds, and the company continues to grow 30 to 40 percent annually. There are now 93 independently owned Life is good retail shops selling only their merchandise, and the company plans to have a total of 200 by the end of 2009. With all that, Life is good has just 250 employees.
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* NyTIMES
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