Some great eCommerce ideas!
“Practical eCommerce recently asked 50 industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say.”
* Get a toll-free number and use it in your Google AdWords. It’s one of the last search engines to let you show your contact information in the ad — you’ll get calls from people just looking to order over the phone because they are busy or they don’t trust the web. (Chris Finken)
* Start creating short videos on a regular basis that solve a problem for your target audience. Keep the videos at two minutes or so, include B-roll, upload to multiple sites via TubeMogul.com, and archive uncompressed, high quality versions of the videos for future use. Create a Magnify.net channel, too. (Shawn Collins)
* Websites, emails and forums are great for getting out your message, but talking with your customers about their needs and how you can provide solutions or products is the best way to build a long-term relationship and customer satisfaction. Remember your customers are not just another row in your database. (Tom Langel)
* Before spending your limited online marketing and web development dollars on rich media merchandising, get to know your customers. Uncover their critical decision-making needs, and align your online brand and user experience strategies with them for increased purchase conversion. (Kevin Lane)
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