Bee Marketing Ideas - Fresh & tasty every BeeDay!

1: Community Care Facilities - Average Pretax Margin: -7.2%

2: “Other Support” Services - Average Pretax Margin: -2.6%

3: Beverage Manufacturing - Average Pretax Margin: -2.2%

4: Real Estate Related Services - Average Pretax Profit: -2.1%

5: Bakeries And Tortilla Manufacturing - Average Pretax Profit: -0.9%

6: Amusement and Recreation Services - Average Pretax Profit: -0.9 %

7: Motor Vehicle Parts Manufacturing - Average Pretax Profit: -0.7 %

8: Specialty Retailers - Average Pretax Profit: -0.5%

9: Beer, Wine And Liquor Retailers - Average Pretax Profit: -0.18%

10: Travelers’ Accommodations - Average Pretax Profit: 0.26%

* Forbes 

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• Give up TV. Tape all your favorite shows and save them until the end of the trial. My whole family did this once, and it was very enlightening.
• Give up online forums, especially if you feel you’re becoming forum addicted. This will help break the addiction and give you a clearer sense of how participation actually benefits you (if at all). You can always catch up at the end of 30 days.
• Shower/bathe/shave every day. I know YOU don’t need this one, so please pass it along to someone who does.
• Meet someone new every day. Start up a conversation with a stranger.
• Go out every evening. Go somewhere different each time, and do something fun — this will be a memorable month.
• Spend 30 minutes cleaning up and organizing your home or office every day. That’s 15 hours total
• Ask someone new out on a date every day. Unless your success rate is below 3%, you’ll get at least one new date, maybe even meet your future spouse.

Try them and you will see the progress - you won`t even believe the results!!! You`ll be astonished!

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“Practical eCommerce recently asked 50 industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say.”

* Get a toll-free number and use it in your Google AdWords. It’s one of the last search engines to let you show your contact information in the ad — you’ll get calls from people just looking to order over the phone because they are busy or they don’t trust the web. (Chris Finken)

* Start creating short videos on a regular basis that solve a problem for your target audience. Keep the videos at two minutes or so, include B-roll, upload to multiple sites via TubeMogul.com, and archive uncompressed, high quality versions of the videos for future use. Create a Magnify.net channel, too. (Shawn Collins)

* Websites, emails and forums are great for getting out your message, but talking with your customers about their needs and how you can provide solutions or products is the best way to build a long-term relationship and customer satisfaction. Remember your customers are not just another row in your database. (Tom Langel)

* Before spending your limited online marketing and web development dollars on rich media merchandising, get to know your customers. Uncover their critical decision-making needs, and align your online brand and user experience strategies with them for increased purchase conversion. (Kevin Lane)

- for six more ideas - go to Practical eCommerce - click

Tags: BeeMFacts, BeePlanning, Web Marketing by admin
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“Validating the idea and understanding the business model are pretty important steps that should come before writing a business plan. That’s hardly a novel idea.

Still, novel idea or not, successful entrepreneur Vivek Wadhwa spells out the early stages very well in a BusinessWeek special report published yesterday, “Before You Write a Business Plan.”

He starts with a short list for validating the idea:

1. Write down your thoughts on the product you want to build and the needs you want to solve. You’ll be detailing your hypotheses.

2. Validate these hypotheses with as many potential customers as you can. Ask them if they will buy your product or service if you build it. Learn about what features they need and what they will pay for, ask them for more ideas, and be sure that there is a large enough market.

3. Build a prototype of your product or offer a test run of your service and again ask potential customers what they think about it. You’ll find that customers usually provide much better input when they can actually try out a product.”

* upandrunning.entrepreneur.com

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A powerful personal growth tool is the 30-day trial. This is a concept I borrowed from the shareware industry, where you can download a trial version of a piece of software and try it out risk-free for 30 days before you’re required to buy the full version. It’s also a great way to develop new habits, and best of all, it’s brain-dead simple.

Let’s say you want to start a new habit like an exercise program or quit a bad habit like sucking on cancer sticks. We all know that getting started and sticking with the new habit for a few weeks is the hard part. Once you’ve overcome inertia, it’s much easier to keep going.

Yet we often psyche ourselves out of getting started by mentally thinking about the change as something permanent — before we’ve even begun. It seems too overwhelming to think about making a big change and sticking with it every day for the rest of your life when you’re still habituated to doing the opposite. The more you think about the change as something permanent, the more you stay put.

But what if you thought about making the change only temporarily — say for 30 days — and then you’re free to go back to your old habits? That doesn’t seem so hard anymore. Exercise daily for just 30 days, then quit. Maintain a neatly organized desk for 30 days, then slack off. Read for an hour a day for 30 days, then go back to watching TV.

 This is a very interesting personal grow article from Steve Pavlina. You can read the whole article by clicking here.

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There are three ways to deal with a problem, I think.

• Lean into it.
• Lean away from it.
• Run away.

You lean into a problem, especially a long-term or difficult one, by sitting with it, reveling in it, embracing it and breathing it in. The problem becomes part of you, at least until you solve it. You try one approach and then another, and when nothing works, you stick with it and work around it as you build your organization and your life. [I don’t mean you just bully the problem, or attack it. I mean that you accept it, live with it, breathe it and whittle it until you’ve achieved your goal. Once you start looking forward to your interactions with the problem, then you’re leaning into it.]

Some people choose to lean away from the problems that nag them at home or at work. They avoid them, minimize them or criticize the cause. Put as little into it as possible and maybe it will go away.

And sometimes, a problem is so nasty or overwhelming that you just run away.

I’m a big fan of the first approach. And sometimes, quitting isn’t such a bad idea. The second approach, alas, is the one that many of us end up with by default, and the one that’s least likely to pay off.

If that helps with this year’s resolutions, it was worth thinking about…

* Thanks to Seth Godin!

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As I promised, here it is :

6. Consider all of your revenue opportunities and select those that are aligned with the goals, mission, values and strengths of your organization, including its resources. Revenue opportunities
include: a raffle, a silent auction, a live auction, a membership offer, an enrollment event, a subscription, a monthly pledge, a bequest or endowment, a naming opportunity, a sponsorship for others who are in need, a scholarship, etc.

7. Determine the value of “silent auction real estate” by dividing your revenue goal by the number of items intended for the event. Communicate this to your procurement committee for more effective results.

8. When procuring items for silent and live auctions, consider the adjusted value of the items after any consignment costs.

9. Consider all direct and indirect costs when pricing a product or service. A $400 painting that requires $150 for framing, someone’s time for
handling is no longer a $400 item. Price it
accordingly with the “profit” added on.

10. Don’t try to do it all by yourself. Ask constantly, “who else could do this for me/us?” Multiply yourself through others. None of us is as strong or as smart as all of us. Dividing up goals also makes them less daunting and more achievable.

Credits : Squidoo.com/netfusion

Tags: BeeMFacts, Seth Godin, Web Marketing by admin
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I do see some big trends shaping small business this year that you should take note of. Here are my top 3 for 2008:

No. 3:
Green is the new black. Whether it was Al Gore winning an Oscar or Russia staking claim to the Arctic — now that takes chutzpah — it’s all too obvious that climate change is real. It is also an opportunity for you.

As Time Magazine recently put it: “Green investment by American venture-capital firms reached $2.6 billion in the first three quarters of 2007, the highest level ever recorded and nearly 50% more than the total for the whole of 2006.”

Meaning: Green start-ups searching for cash “have gone from a desert to drinking from a fire hose,” says Nancy Floyd, head of the alternative energy-focused venture capital firm Nth Power.

No. 2:
Work is what you do, not where you go. The ability to work anywhere at any time continues to radically change how we all do business, and not always for the better.

The good news is that the opportunity to outsource mundane tasks makes it very possible to work smarter, not harder.

No. 1:
It’s the economy, stupid! Like the old unofficial Bill Clinton campaign slogan, 2008 will be dominated by a slowing economy.

The subprime crisis is not only affecting homeowners and banks, but small businesses as well. Credit is getting tighter and businesses are spending less, resulting in a chain reaction of slow or no growth.

Combined with a presidential election, continued high gas prices and an unsettled international scene, the top trend this year is a cautionary economy. Plan accordingly.

* The Street & Business-Opportunities.biz

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Albert Einstein was an amazing physicist. He figured out so many universal principles and equations that he was way ahead of his fellow scientists at any point of time. But he is also remembered for another thing; a quality which made people call him a genius: his words.Here are 10 things out of the numerously wonderful things he had said; 10 golden lessons that you can put to use in your everyday life.

1. A person who never made a mistake never tried anything new.

2. Education is what remains after one has forgotten what one has learned in school.

3. I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.

4. The secret to creativity is knowing how to hide your sources.

5. The value of a man should be seen in what he gives and not in what he is able to receive. Try not to become a man of success, but rather try to become a man of value.

6. There are two ways to live: you can live as if nothing is a miracle; you can live as if everything is a miracle.

7. When I examine myself and my methods of thought, I come to the conclusion that the gift of fantasy has meant more to me than any talent for abstract, positive thinking.

8. In order to be an immaculate member of a flock of sheep, one must above all be a sheep oneself.

9. You have to learn the rules of the game. And then you have to play better than anyone else.

10. The important thing is not to stop questioning. Curiosity has its own reason for existing.

* BSPCN.COM 

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William Beatty was writing for amateur scientists, but it’s pretty global:

The road to failure often contains:
1. Secrecy
2. The conviction that someone is about to steal your idea.
3. Focus on selling your idea to the government or a big corporation.
4. Loss of humility and focus on fame
5. Belief that scientists and businesses (the smart ones) will hail your discovery.

BeeM`Goods : SCIENCE HOBBYIST: Rules for unconventional researchers.

* Credits : Seth Godin!

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