Bee Marketing Ideas - Fresh & tasty every BeeDay!

“Practical eCommerce recently asked 50 industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Here’s what ten of them had to say.”

* Get a toll-free number and use it in your Google AdWords. It’s one of the last search engines to let you show your contact information in the ad — you’ll get calls from people just looking to order over the phone because they are busy or they don’t trust the web. (Chris Finken)

* Start creating short videos on a regular basis that solve a problem for your target audience. Keep the videos at two minutes or so, include B-roll, upload to multiple sites via TubeMogul.com, and archive uncompressed, high quality versions of the videos for future use. Create a Magnify.net channel, too. (Shawn Collins)

* Websites, emails and forums are great for getting out your message, but talking with your customers about their needs and how you can provide solutions or products is the best way to build a long-term relationship and customer satisfaction. Remember your customers are not just another row in your database. (Tom Langel)

* Before spending your limited online marketing and web development dollars on rich media merchandising, get to know your customers. Uncover their critical decision-making needs, and align your online brand and user experience strategies with them for increased purchase conversion. (Kevin Lane)

- for six more ideas - go to Practical eCommerce - click

Tags: BeeMFacts, BeePlanning, Web Marketing by admin
2 Comments »

As I promised, here it is :

6. Consider all of your revenue opportunities and select those that are aligned with the goals, mission, values and strengths of your organization, including its resources. Revenue opportunities
include: a raffle, a silent auction, a live auction, a membership offer, an enrollment event, a subscription, a monthly pledge, a bequest or endowment, a naming opportunity, a sponsorship for others who are in need, a scholarship, etc.

7. Determine the value of “silent auction real estate” by dividing your revenue goal by the number of items intended for the event. Communicate this to your procurement committee for more effective results.

8. When procuring items for silent and live auctions, consider the adjusted value of the items after any consignment costs.

9. Consider all direct and indirect costs when pricing a product or service. A $400 painting that requires $150 for framing, someone’s time for
handling is no longer a $400 item. Price it
accordingly with the “profit” added on.

10. Don’t try to do it all by yourself. Ask constantly, “who else could do this for me/us?” Multiply yourself through others. None of us is as strong or as smart as all of us. Dividing up goals also makes them less daunting and more achievable.

Credits : Squidoo.com/netfusion

Tags: BeeMFacts, Seth Godin, Web Marketing by admin
3 Comments »

“It is not what you bring in that counts, it is what you keep when it’s over.” Jim Cathcart

1. To maximize revenues: 1) generate more gross revenue, 2) incur less
expense, and 3) reduce the work required to produce the revenue.
2. Plan with net revenue in mind, by doing a bottom-up budget. Add your least acceptable net revenue goal to your expenses to arrive at your gross revenue goal. Then set a stretch goal. Remember, with expenses set, everything over your target will go directly to the bottom line.
3. Consider all expenses: product costs, people costs, lost opportunity costs (what could have done instead?), direct costs, indirect costs, and more.
4. Ask, “what sponsors might be willing to pay this expense for us, or provide these resources to us at no cost?”
5. Break larger revenue goals into smaller pieces To raise one million dollars you can get: one million dollar donor, two half million donors, four quarter million donors, or even one million one dollar donors. Which is the best approach based on your situation, your skills and your resources?

Next 5 -> Tomorrow BeeM

Credits: Squidoo.com/netfusion

Tags: Seth Godin, Web Marketing by admin
1 Comment »

This is from a great book by Maria Veloso.

These steps are designed to make the task of writing web sales copy easy and each step takes the form of a question you need to answer.

1. What is the readers problem? Most products and services are designed to solve a problem, what is the problem you are solving.

2. Why hasn’t the problem been solved? Why does the problem exist, why might the reader not have a solution yet?

3. What is possible? What will their world be like when you solve their problem. Draw a picture of what is possible.

4. What is different now? Who are you and why is your solution different. This is where your USP (Unique Selling Proposition comes in.

5. What should you do now? Tell the reader what you want them to do. This is the call to action.

* BizInformer
* Business-opportunities.biz

Tags: Web Marketing by admin
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Adsense is mostly pay per click — which means you earn when people click on the ads. Your earnings will depend on a large part to the responsiveness of audience to the ads.

For example, a travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain.

Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense.

Or a site providing reviews of laptop computers. This type of site attracts visitors who are ready and willing to spend money and visiting the review site is a step to help them make the decision to actually spend.

The review site may provide information and specs of laptop computers, but Adsense may provide links to vendors of laptop computers. Hence, there is a high likelihood that visitors will click on the ads to laptop vendors after reading the reviews. This is the site that will do well with Adsense.

* PowerHomeBiz Small & Home Business
* Business-opportunities.biz

Tags: Marketing, Web Marketing by admin
1 Comment »